Paul Geraedts

Why your architectural presentation matters to your clients

And how to upgrade it!

Your architectural presentation is more than just a way of showing your work to your clients. More than ever, it is a way to show your clients your skill, experience and creativity in designing. An engaging architectural presentation might give you just that little bit of professionality that clients seek. So how do you create an architectural presentation that will make you stand out? Let’s have a look at it.

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Understanding what the modern client needs and wants

Creating something special for your client begins (and ends) with finding out what it is exactly that your client wants and needs. As you undoubtedly know, the internet made our worlds a lot smaller. It also resulted in us spending a lot more time online, in front of screens. This digitized life created a lot of possibilities, but it also made our clients a bit harder to please. 

Let’s put it this way: a client who spends a lot of time viewing digitized pictures, videos and other interactive content online, will naturally expect this from an architectural presentation too.

So what does your next architectural presentation need?

In order to answer that demand, and stand out from your competition at the same time, your architectural presentation needs to offer something that will offer an experience to your client. Rather than merely showing what you’re going to do, you can show them how you are going to do it and, perhaps most importantly, what it’s going to look like when it’s finished! 

So how exactly do you achieve this? Some key points in your next architectural presentation could be: 

  • Offering an unique experience to your clients
    Let’s face the facts: a very generic, architectural presentation of a 3D model isn’t going to land well with most clients, as their level of technical skill is most likely not very high at best. Take your client on a trip inside your model instead. By using a online viewer such as Xuver, you can walk your clients through the design. 
  • Engagement is key
    Besides misunderstandings, a static, non-engaging presentation can result in bored clients that will feel like they are not involved in the modeling process. The solution is fairly simple: actively ask your clients their opinion on design matters or show them different options and their implications for the design in real-time. 

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  • Interactivity and online viewing
    Involvement goes a long way, so why not use available technology to make an interactive journey through your design possible? This can be done easily with Xuver. Take your clients on a digital viewing and give them real-time updates through the voice module from your own location. 

    That’s right: your next architectural presentation doesn’t need to be on location. Your client can be on the other side of the world, as long as there is a laptop with an internet connection, your architectural presentation can be viewed. 
  • Make your designs available online
    As the modern client expects constant availability, it is wise to create the opportunity to view your architectural presentations anytime they want. This will give them time to view their new house with their friends and family, while at the same time developing an emotional bond with the design. Open a world of possibilities for them to start thinking about the interior and other details. With Xuver, this all can be done simply by sharing the browser link to your clients.
With Xuver, showing your designs is as easy as sending a browser link to your clients
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Make your next architectural presentation a Xuver presentation

All the abovementioned suggestions (and more) can easily be incorporated into your next architectural presentation by using Xuver: the world’s first online viewer for 3D models that allows you and your client to walk around inside your 3D model. Within moments, your SketchUp, ARCHICAD, Revit or IFC file is converted into an online 3D and can be shared with your clients.

Xuver has all the tools that are needed for an original, interactive and engaging architectural presentation. Your clients meet you inside the online model and walk around with their own 3D figure, the avatar. Adding an avatar makes space and dimensions palpable to even the least technical client. Everyone will be able to understand your 3D model in no-time while experiencing  the model as if it were already built. 

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Do you have questions? Would you like a quote or further explanation?

Contact us! We will be happy to assist you.