Time to read: 6 minutes
In a time where time is worth more than money and choices are made quicker than ever, visualization becomes more and more important. Your client is essentially looking for certainty, a way to grasp a concept that they can’t comprehend completely.
This urge to get certainty is based on the desire to make the right choices. With visualization, you are able to provide the support to show your clients a choice to make. Most architect firms aren’t yet aware of this technology, or don’t see the urgency yet.
So in what cases can you imply online 3D visualization in your client’s journey? In this article, we will give you an example how to use this technology in several different situations.
People are searching for certainty
In our digital era, people are looking for certainty before they purchase anything online. This is evident in the sheer number of tools that are available for customers to view products online before they purchase. From musical instruments to clothes and furniture: everything can be purchased online. But before purchasing anything, seeing a 360 view of the product (or at least a detailed photo series) is nowadays the norm.
Product photos from all angles
Think about it from your own perspective: would you buy anything online without having studied the product? The answer is most likely no. Spending many is a choice, so before you make that choice you need to know if it’s money well spent.
A great example of the importance of visualization is online clothing stores. No item is sold these days before it’s been viewed thoroughly, often in combination with advanced measuring tools to make sure an item of clothing actually fits when it arrives at your doorstep. Making this process as clear as possible also has benefits for the retailer: it reduces unnecessary returns.
This approach doesn’t limit itself to clothing stores: any online store where people can purchase different products, from clothing to furniture and decoration accessories needs a good visualization strategy. Another way to provide that is to visualize it for them in 3D.
Taking photos from every possible angle is one way to inform a customer, but with 3D visualization the possiblities are much broader. For example: using visualization technology makes it possible to view a product in a setting where the clients want to use it. What if you could see that sofa in a visualized version of your living room? It’s all possible with 3D visualization.
Real life product photos
3D visualization takes this common viewing strategy one step further. With this technology, you can view a new sofa, coffee table or television set from all possible different angles and in different settings. And before buying, wouldn’t you love to see how a certain style of interior looks in your house?
The potential of augmented reality
However, we can go even further than that: with augmented reality (AR). This technology can provide true insight on how a potential new purchase will turn out. Want to see how those new glasses will look? Turn on your selfiecam with an AR-app, provided by the retailer (for example: eyeconic) and you will see your face with the glasses.
And a similar technique is already being used for clothes or other wardrobe items. It’s completely normal to fit your new dress or jeans online, before ordering them. Using 3D visualization to create an ‘online fitting booth’ will have a significant effect on the owner of the shop as well. It will reduce unnecessary returns of items that weren’t to the consumer’s liking. This will save lots of hassle, time and money.
These virtual try-outs will work very well to show your clients exactly what a product will look like, and makes sure they will get the right product for them.
And of course, similar techniques can be used for clothes or other wardrobe items. Using 3D visualization to create an ‘online fitting booth’ will have a significant effect on your stream of returns as well. The reasoning is simple here: when customers know how an item will look, they are less likely to send it back, hence reducing unnecessary returns of items. This will save you lots of hassle and money.
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Visualization in the architecture and designing industries
You might think now: ‘What on earth do architects and retailers have in common?’ In this case, it’s the client’s need for certainty that connects both professional groups.
Even architects and interior designers are now using this technology to make it possible for clients to view exactly what is being designed for them. By using 3D visualization, a new house, living room interior or public square design truly comes to live. Because of this technology, you can already walk through the 3D version of a design, even if it has not been built yet.
This technology is very interesting for the clients of architects and their search for certainty during an expensive project. You are renovating your house or you want to have your dream house built by a renowned architect. Logically, you want to be involved in the designing process. With 3D visualization that is now possible: your architect can walk you through the visualization of their design and show you all the ins and outs.
Setting up virtual meetings with clients
By using 3D visualization, you have the right tool to explain how the work progresses and what the implications of a certain design choice will be. But how do you show them without traveling back and forth all the time?
The answer is quite simple: use an online platform to set up a virtual meeting with your clients and truly make them experience your designs from inside their own browser. By walking through a design, they will get a clear view of the space and dimensions of the project. Also for those clients that have less technical knowledge, an online 3D visualization works well to make them imagine your designs.
Xuver is a platform that you can use for all the 3D visualization purposes mentioned in this article. In a time where decisions are made quickly online, you want to provide as much clear information and communication towards your clients as possible. So using an interactive visualization platform such as Xuver is a win-win situation for both you and your clients.
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